Uptake studies have shown that chickens foraging on soils contaminated with environmental pollutants accumulate these compounds into their eggs. Home-produced eggs thereby show higher contamination levels than commercially produced eggs. It was the aim of this study to identify the major source of two environmental pollutants in home-produced eggs, i.e. dioxins and lead, to formulate preventive measures to reduce the contamination levels of such eggs, and to assess the feasibility of the formulated measures in terms of the perception and behavior of private egg producers towards such measures. The major source of dioxins and lead in eggs, i.e. the soil, was identified by transfer calculations of the pollutants from the feed and soil towards eggs. Preventive measures to reduce soil intake or geophagy and hence egg contamination levels, were formulated and their feasibility evaluated through interviews with private chicken owners. The results show that a paved surface inside the henhouse, an indoor feeding place and providing a sufficient surface area per chicken were considered the most appropriate in terms of feasibility and willingness to apply the measures by the private chicken owners. To enhance the effect of the measures, a combination of measures supported and promoted at policy level is considered as a good strategy to reduce contamination levels in home-produced eggs.